Alexander McQueen diffusion line McQ had its inaugural runway show this week.
This was also Sarah Burton's first London show, as McQueen shows have taken place in Paris for the past decade.
The McQ line itself debuted in 2006, and will be opening a flagship store on Dover Street this spring.
The show was a theatrical spectacular.
Models' hair was rolled into outsized saucers, their lashes and brows powdered white as they scowled and stomped along a catwalk strewn with fallen leaves, in military coats, Black Watch tartans, quilted velvets and tulles scattered with brightly colored blooms.
Check out the show's fantastic finale:
