MAC Prep and Prime Lash Serum

Here's a new product coming out from MAC.
I'm a major advocate of Latisse, so it will take some convincing to get me to make the switch, but I happily try (almost) anything.

Here's the press release:

Introducing MAC Prep+Prime Future Length Lash Serum available July 14, 2011 in the permanent collection.

now, of course this killer cool pic is using a full strip of false lashes, but we get the point...

PREP + PRIME FUTURE LENGTH LASH SERUM

PREP + PRiME FUTURE LENGTH LASH SERUM $30.00 U.S./$36.50 cdN
 
This category is so rich with technological innovation, it could practically be called i-Lash! From this day forward, there’s no looking back! Lash Mania is sweeping the nation with advanced future-forward formulas that do more than coat and cover; they actually boost an inherently heftier, healthier-looking, altogether longer and lusher appearing lash, with dramatic results visible in eight weeks when used twice daily. Designed to enhance over time, this is a breakthrough patent-pending treatment that delivers measurable, visible difference.

Apply a thin line of serum on clean, dry skin to the base of the upper and lower lashes, morning and evening, and watch what happens. Dries quickly and clearly for mistake-proof application; won’t interfere with eye makeup when used accordingly. Non-irritating, a gentle giant for those who want to go to the next level. This is the future no one saw coming!