Oscar winning actress Kate Winslet is the new face of St John.
Following in the footsteps of Angelina Jolie and Gisele Bundchen, Winslet will now front the luxury brand's ad campaigns.
The St John Fall 2011 campaign was shot in a retro movie theater in Jersey City by famed photog Craig McDean.
Winslet looks exquisite.
“They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” said Winslet of the concept. “I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.”