Each week 75 million fans tune in to watch Nascar, 40% of whom (approximately 30 million) are female. With those statistics alone you'd think the likes of L'Oreal, Clairol and Revlon would be all over the race cars, but unfortunately none of them are taking the time to speak to the extremely loyal Nascar fan base.
Until now that is.
This weekend Jennifer is bringing the first makeup entity to Nascar, with her sponsorship from LillysCosmetics.com
In honor of this partnership we have put together four different makeup looks that you can easily duplicate using products from LillysCosmetics.com. The Jennifer Jo Cobb Makeup looks have so far included her s
Signature look, a Thanksgiving look, a Quick and Easy Daily Makeup look, and now today we have the final piece of the Jennifer Jo Cobb collection, The Night Out look.
When I fly out to see Jennifer race, once the racing is done, if time and our flight schedules etc permit, we'll fix our hair and makeup, strap on some high heels and go out for the night.
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| With Denise and Jen at a Cincinnati Reds game after a day of press for Kentucky Speedway |
Fantastic fun!
I'm always thinking up some new look for us to wear, and this is the latest. We haven't actually worn this one out yet, but hopefully in the next few weeks we will.
This look is all about a really dark, super smoky eye. The eye needs to be the main feature, so everything else has to be completely toned down. The skin should be pale with just a faint hint of blush - no bronzer. Lips need to be a pale, soft gloss, nothing competing with the very bold eye.
Start out by really taking time to conceal and color correct under your eyes, and apply a full cover foundation. This look is all about a flawless looking skin.
Use the Highlighter Pen to enhance the under eye area and up through the top of the cheekbone.
Next use a really soft and delicate blush shade, such as Pink Petals Mineral Cheek Color, and create a soft wash of color up and over the cheekbone.
Next use a Black Eyeliner pencil to rim the lash line. Work the liner in thicker than usual, then take a
Chisel Fluff Brush and Black Pearl Mineral Eye Color, and start working the eye shadow through the liner and up onto the lid. First press the dark shadow into the liner, then start building the color, using a swirling motion to graduate the color up and over the crease. This will give you depth and intensity at the lash line and help you to fade the color out as it moves higher up the eye.
Use a Soft Fan Brush to constantly sweep away eye shadow that drops below the eye.
Next take a clean brush and some Moonstone Mineral Eye Color and swirl the color from the brow line down to the crease, meeting and overlapping the darker shade.
Using the Mini Oval Smudger brush and some Coal Mineral Eye Color, make the upper lash line deeper, darker and more smoky, then use whats left on the brush to come under the lower lashes to finish out the smoky effect.
This look requires tons and tons of mascara!! Apply Ultimate Black mascara liberally to the lashes, both top and bottom. To kick it up another couple of notches use false eyelashes. Medium black flare individual lashes or a strip of lashes will both look sensational!
Finish out the look with a very soft pink lipgloss such as Pink Diamonds NouriShine lip gloss from LillysCosmetics.com
Make sure you watch Jen race and cheer her on on Friday night on the Speed Channel!
Also I'd like to say a special thank you to Lillys Cosmetics for acknowledging the tens of millions of female fans who support Nascar racing, and for choosing my gorgeous friend Jennifer Jo Cobb to fly their colors this weekend.
If you are on facebook you can follow Jennifer at www.facebook.com/JenniferJoCobbRacing
I'm on facebook at www.facebook.com/CorinnaB
We are both on twitter too. You can find Jen at www.twitter.com/jenjocobb
I'm at www.twitter.com/Corinnamakeup
Jennifer has two retail lines for stylish racewear - Driver Boutique for women and Driven Male for the dudes.
You can find Jen's new sponsor online at LillysCosmetics.com
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